A properly established brand is the result of hard work, research and talent. It is the product of hours of labor and untold sums of money. And in the world of Social Media Marketing, it’s a leg-up on the competition. This service isn’t about developing your brand, although Huebris does work with companies to establish their branding message. No, Social Media Branding is about translating your existing brand across various social networks. We take your product or company brand on a journey to destinations like Facebook, Twitter and YouTube, etc.
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
—Danie J Boorstin
When you consider the total investment it has taken to build your brand to-date, how could you afford to not have it properly magnified under the social media lens. At Huebris we set up your social media presence in a way that best represents your brand and its motifs. This is about more than just a profile picture. It’s about a profile picture that represents the culture of your business and that is instantly received as genuine by those who have made mental connections with your brand before. We’re offering legitimacy and relevance. Our work isn’t done until your voice is mirrored on the social networks of your choice.
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”
—Scott Cook
That statement may be true, but you can moderate and filter the conversation where clients further define your brand. Make sure the springboard for the conversation is your brand at its best.
It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.”
—Harry Beckwith
There are several ways we carry that truth forward. The methods we employ vary depending on the social network and the opportunities which they’ve afforded us to tell your brand’s story. For Facebook, it’s about profile images, hover cards, and custom tabs—Huebris is well-versed in each. Twitter and YouTube are all about your background image, with a few color customization opportunities sprinkled around. And all of them require that you deploy content using the “voice” for your company or product’s brand. Whether you are starting from scratch, or have had a social media marketing presence for some time, you MUST make sure you have a brand, and that it is reflected flawlessly on these social networks. And this is the objective of Huebris’ Social Media Branding service. If you are interested or have any questions, simply call or email us today. We’d love to see the heart and soul of your company—its brand—in the social media limelight!