This website, built on WordPress, brings together a portfolio of properties across the Southern United States for Fairway Investments. Headquartered in Mountain Brook, Alabama, Fairway has invested $150 million in real estate assets and has accumulated a portfolio of over one hundred properties since its inception in 1990. A company of this depth requires a website that can grow
and evolve as quickly as its business does. Using custom post types, Fairway employees can manage the staff profiles, properties and layout of the entire website. On the fly, they can create a new property category which visitors to the website can sort by. The property map is robust, and the individual property pages can be as detailed as Fairway needs, including Google Maps
and PDF links to supporting literature or site plans for the property.
The site also includes a 3-tiered navigation menu. This makes navigation simple and intuitive, and relays perfectly where the visitor is in the website. It also reduces convolution between say Investment Philosophy>Development page and the Retail>Development page.